East Los Angeles CollegeMonterey Park, CA Public Information OfficerDecember 2018 – Present
Gathers information and writes news releases, feature articles, special articles, speeches, postings, scripts, and reports, which describe and highlight college and District activities including educational opportunities, accomplishments, athletics, recreation, fine arts media, and theater arts media.
Develops internal newsletters, bulletins, web site postings, and related materials for employees concerning policy and organizational changes, special programs, staff achievements, awards, and news of general interest to employees.
Assists administrators, faculty, and staff in effectively presenting and/or improving information pertinent to their programs, services, and activities to promote understanding and support for the District.
Collects, develops, and organizes information for dissemination to District and community groups through a variety of media including radio, television, newspapers, magazines, social media networks, podcasts, email, and Web pages.
Assists representatives of the community and news media in obtaining information and materials regarding District activities and college programs for the community.
Designs layouts for magazines, brochures, newsletters, posters, and other publications.
Participates in the design and layout of Web pages by making editorial suggestions to improve and clarify text and overall presentation.
Edits and revises materials for publication.
Coordinates publication activities by obtaining bids, planning and maintaining production schedules, finalizing proofs, resolving production problems, and ensuring specifications have been met.
Assists administrators with media relations during crisis situations; facilities public safety information during an emergency or natural disasters.
May represent the college and District at internal and external events serving as the spokesperson on designated public relations matters.
Attends various administrative meetings to gather information and identify publicity goals.
Monitors news flow for effectiveness and efficiency.
Arranges news conferences, ceremonies, meetings, and itineraries for District officials and official visitors.
Plans, coordinates, schedules, publicizes, and attends special college, District, and community public relations events.
Updates and maintains content on Web pages and social networks such as LinkedIn, Facebook, and Twitter.
County of Los Angeles Department of Parks and RecreationCastaic, CA Public Information AssistantSeptember 2016 – December 2018
Oversees all of the marketing materials and public information for the County Parks in the Antelope Valley, Santa Clarita Valley, and Sylmar areas. This included editing written and digital material from park staff.
Provides supervision, leadership, and direction to a team of multi-media communication specialists who use the Adobe Creative Suite (Photoshop, InDesign, Illustrator, Dreamweaver, etc.) to plan and design both printed and digital content.
Lead for project deliverables, workflow, milestones, costs and resources for many different communication projects from the award-winning P&R online brochure to promotional video shoots.
Writes news and publicity releases and feature articles on various phases of departmental operations.
Serves as media coordinator with representatives of television stations, newspapers and magazines in the development of special features and in the dissemination of information regarding the department.
Develops and maintains avenues through social media, radio and television stations for announcements of departmental special services or activities.
Designs, writes, and produces public information materials such as social media, photos, display advertising, brochures, flyers, direct mail materials, and Web pages using a variety of graphics and desktop publishing software to develop or modify materials.
Develops and maintains working relationships with representatives of other public and private agencies to disseminate information concerning departmental operations.
Astrophysics Inc. City of Industry, CA Marketing Coordinator/Graphic DesignerMarch 2016– September 2016
Research competitors and create product matrixes
Write copy for blog posts, press releases, and brochures
Implement and manage social media accounts and campaigns
Plan and coordinate projects, international tradeshows and events with controlling and tracking project performance by monitoring and evaluating project progress and conducting regular team-status meetings.
Produce graphic assets such as infographics, brochures, ID badges and product images
Cronkite News Phoenix, AZ Sports ReporterAugust 2014 – December 2015
Produce both video and digital stories
Research community demographics
Film and edit video packages
Capture and edit photos for digital stories
Bonneville Phoenix - KTAR, Arizona Sports and ESPN PhoenixPhoenix, AZ InternAugust 2015 – December 2015
Assist with producing of shows
Log and record interviews and podcasts
Assist with organization of show rundown
Local MotorsChandler, AZ Marketing Coordinator August 2014 – August 2015
Conceptualize and write blog posts, social media posts, email drip campaigns
Keyword research, SEO, link-building
Interacting with Local Motor's global community and creating micro content
User research studies, user surveys, data collection, marketing research
Help film, encode and edit videos
EDUCATION
Arizona State University Phoenix, AZ Walter Cronkite School of Journalism Broadcast Journalism and Mass Communication BA Worked on marketing campaign for Fox Sports Arizona and Arizona Diamondbacks
Grossmont Community College El Cajon, CA Social and Behavior Sciences Associates Degree Hosted an one-hour sports radio talk show for 3 semesters